The Group is a leading global developer and operator of mobile games with a strong global presence and international customer base. The Group has its headquarters in Singapore with regional offices in the United States, China, Canada, Japan, South Korea, Thailand, Belarus, the Philippines, the United Arab Emirates, Indonesia, Brazil, Turkey, Italy, Spain, etc. and users from over 200 countries and regions around the world.
The Group offers mobile games and utility apps in 23 different languages which have garnered critical acclaim and won prestigious awards. Right from the start, the Group has aggressively pursued the global market and focused on achieving the goal of becoming a global leader in the gaming industry that produces games loved by players around the world. Over the years, our continuous innovation to produce enduring products, and the effective execution of our strategies and plans, have enabled us to overcome the challenges of a fast-changing industry and volatile market conditions.
As at 30 June 2020, the user community of the Group consisted of 720 million registered players around the world and over 30 million MAU (monthly active user). In the first half of 2020, revenue generated from markets in Asia, North America and Europe accounted for 40%, 30% and 24%, respectively, of the Group’s total revenue. The Group has been listed as one of the "Top 52 Publishers" by App Annie for six consecutive years.
In March 2016, the Group released a real-time war strategy game, "Lords Mobile". It combines distinctive game design, compelling real-time gameplay, beautiful graphics and frequent updates, all of which contributed to the game's worldwide appeal. As at 30 June 2020, “Lords Mobile” has amassed approximately 320 million registered users worldwide and over 13 million MAU. According to App Annie, amidst intense competition in the global mobile games market and numerous emerging strategy games, “Lords Mobile” had dominated the worldwide rankings as the top-grossing mobile war strategy game for two consecutive years since its launch in 2016. As at 30 June 2020, “Lords Mobile” was among the top five grossing games in 27 countries and regions and top 10 in 58 countries and regions on Google Play, and among the top five grossing games in 12 countries and regions and top 10 in 22 countries and regions on Apple's App Store. Lords Mobile has won numerous awards. After winning the remarkable "Android Excellence Game of 2017" awarded by Google Play, "Lords Mobile" was nominated for the "User's Choice Game of 2018". Lords Mobile has been awarded at the China Game Industry Annual Conference for four consecutive years, and was selected as the "Top 10 Most Popular Mobile Games" in 2019. It also received awards from Xiaomi’s mobile application platform and medias such as Beluga Global.
Castle Clash is a fast-paced tower defense game launched in 2013. Most commendably, Castle Clash continued to maintain its popularity entering its eighth year of operation. Frequent content updates and regular adition of new features have successfully sustained the game's appeal.
As for new games, the Group released more than 10 new games in different genres in the first half of 2020, including casual games, multiplayer online battle arena (MOBA) games, and a female-oriented game. Going beyond the boundary of games, the Group boldly ventured into utility apps to diversify our product portfolio. In the first half of 2020, "KeepClean" and "KeepLock", two utility apps designed for Android users, have gained 30 million registered users. Furthermore, a diverse line-up of new titles, including strategy games and a sandbox game, are scheduled for launch in the second half of the year.
In the first half of 2020, led by the remarkable performance of the Group's investments, fair value gain from the Group's investments soared to HK$420 million. Meanwhile, the Group is exploring strategic investments and in-depth cooperation with high-quality global R&D teams to expand our product portfolios and further drive long-term growth.
To extend its leadership position, IGG is always committed to invest tirelessly in its R&D and operation teams, and will continue to recruit talent worldwide. In addition to global talent recruitment, the Group is seeking out strong R&D teams with innovative, high-quality products worldwide to explore investment opportunities and further drive long-term growth. Embracing the corporate spirit of “Innovators at Work, Gamers at Heart”, IGG will relentlessly pursue its strategy of quality, innovation and excellence to create innovative yet classic games.
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